The problem

Kibble is pressure-cooked past 250°F, dried, then sprayed with flavor

To make a pellet that can sit in a bag for months, ingredients are ground into a starchy mash, steamed, then forced through a pressurized screw extruder. Kibble can spend 25 to 30 minutes in the process and get hotter than 250°F.

How kibble is made4 steps
1 Groundinto a starchy mash
2 Steamed & extrudedunder pressure, past 250°F
3 Driedto 10 to 12% moisture or less
4 Sprayedwith fat and flavor “digest”

Then it's dried down to 10 to 12% moisture or less.

Then it's tumbled in fat and a flavor coating called “digest.” That coating is a big part of why dogs eat it.

The heat does something else, too.
Proteins and sugars react (the Maillard reaction, the same browning you get on toast). That locks up amino acids like lysine and creates new compounds. An analysis of 67 commercial pet foods estimated that dogs take in up to 122 times more of one of those compounds (HMF) than the average adult human, adjusted for body size.

Your dog eats that every meal. Every day. For years.Two meals a day is 730 bowls a year.

→ See what a Farmer's Dog bowl looks like instead
The alternative

Fresh food is gently cooked, so it still looks like food

The Farmer's Dog starts with human-grade meat and vegetables. It cooks them at lower temperatures than extrusion or canning, hot enough to kill pathogens and gentle enough to keep the food recognizable. Then it freezes the food and ships it to your door.

A Great Dane looking at a glass bowl of Farmer's Dog fresh food with visible meat and vegetables, next to an opened pack

A Farmer's Dog bowl. You can see the meat and the vegetables.

How The Farmer's Dog is made2 steps
1 Cooked gentlyat lower temperatures
2 Frozen & shippedto your door
  • Made in facilities that meet human-food safety standards
  • Recipes by board-certified veterinary nutritionists
  • Pre-portioned to your dog's calorie needs, so there's no scoop-and-guess
  • Over 1 billion meals delivered

No pellets. No flavor spray. No months-long shelf life.

It's also wet the way real food is wet. In a Farmer's Dog study, 72% of the water fresh-fed dogs took in came straight from their food, and they got 20% more water overall than kibble-fed dogs, even though they drank less from the bowl.

A Farmer's Dog pack of turkey recipe, labeled with the dog's name and daily portion, held in front of a French bulldog

Real turkey and vegetables you can see through the pack, portioned and labeled for one dog.

See My Dog's Fresh Recipes →

2-minute quiz · See your dog's recipes and price · Free to look

The proof

What happened when dogs switched

This has been put to the test.

Up to 66% less poop

University of Illinois researchers fed the same dogs kibble and then fresh foods. On kibble, dogs had to eat more food to hold their weight and produced 1.5 to 2.9× as much poop.

36.5% vs. 3%

That's how much of each food's calories came from carbohydrates in the Cornell-led study: kibble vs. The Farmer's Dog.

Fewer heat-created compounds in the blood within one month

In a year-long Cornell-led study, senior dogs switched to The Farmer's Dog had lower blood levels of advanced glycation end products (AGEs) and higher levels of antioxidant-related compounds. The shift showed up in the first month and held all year.

Firmer stools and more butyrate

In a 6-month study of 16 Labradors, a fresh-frozen diet improved stool consistency and raised butyrate, a beneficial gut fatty acid, compared with kibble.

Vets are switching their own dogs

“Thousands of veterinary professionals recommend our food, and feed it to their own dogs.” (The Farmer's Dog)

Fair warning: these studies are small, and fresh-food companies paid for several of them. But every one of them points the same way, and the most convincing test is your own dog's bowl.

Reviews as published by The Farmer's Dog. Individual results vary.

→ See what's in a Farmer's Dog bowl
Side by side

Kibble vs. fresh, side by side

Typical kibbleThe Farmer's Dog →
What you see✗Uniform brown pellets✓Recognizable meat and vegetables
How it's cooked✗Steamed, pressure-extruded, can exceed 250°F, then dried✓Gently cooked at lower temperatures
Why dogs eat it✗Sprayed with fat and flavor “digest”✓It smells like real food
Moisture✗Dried to 10 to 12% or less✓72% of dogs' water intake came from the food
Carbs (in the Cornell study)✗36.5% of calories✓3% of calories
Made in✗Pet-feed plants (most brands)✓Facilities that meet human-food standards
Portions✗A scoop and a guess✓Pre-portioned to your dog's calories
Poop✗Up to 2.9× more (vs. human-grade fresh)✓Less to scoop
Build My Dog's Fresh Bowl →

2-minute quiz · See your dog's recipes and price · Free to look

Check your bag

Check your dog's bag in 30 seconds

Grab the bag and look for three things:

  1. “Meal” near the top of the ingredients (e.g., “chicken meal”). It's a rendered powder, and The Farmer's Dog points out it can legally contain ingredients not permitted in human food.
  2. “With” in the product name. “Dog food with beef” only has to contain 3% beef.
  3. “Flavor” in the name. “Chicken flavor” means an ingredient provides the taste, not that the food is mostly chicken.
What a typical kibble bag says
Adult Dog Food with Chicken & Rice · Chicken Flavor
Ingredients: Ground Corn, Chicken Meal, Soybean Meal, Animal Fat (preserved with mixed tocopherols), Corn Gluten Meal, Natural Flavor, Animal Digest, Salt…
Illustrative example, not a specific brand. Check the wording on your own bag.

Found even one? Then you know what's in the bowl now. Here's what could be in it instead.

→ See the ingredients in a Farmer's Dog bowl
The price

The part everyone guesses wrong: the price

Fresh, human-grade, portioned and delivered to your door sounds expensive. Plans start at about $2 a day.

Your dog's exact recipes and price come from a 2-minute quiz on breed, weight, age and activity. We can't show it here, because it's built for your dog.

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P.S. Look at the bowl tonight. If it's brown pellets that were pressure-cooked, dried and sprayed with flavor, now you know what's in it. To see what a Farmer's Dog bowl would look like for your dog, and what it costs with your exclusive 60% off the first box, → take the 2-minute quiz.